Not only is the cotton organically sourced so there's no chemical pesticides (studies show organic farming gives more income back to the farmer aswell), and only natural dyes are used, 5% of the retail price goes back into direct action projects involving underpriveledged kids and sport. And plus it is cool too.
To quote their website:
"We offer quality 100% organic casual clothing that captures the spirit, passion and dedication of Ironman triathletes, and triathlon enthusiasts the world over.art of tri triathlon clothing is the ideal choice for post and pre training sessions, and a must have for any triathlon race day!Our triathlon clothing reflects the pride we feel in our performance, and the exhilaration we experience when we cross the finish line, whatever our time and whatever our event.Whether you are a novice triathlete starting out racing sprint triathlons, or a seasoned veteran of Olympic Distance, Half Ironman or Ironman art of tri triathlon organic clothing has a range and design just for you.All art of tri triathlon clothing is made from 100% organic cotton, and packaged using 100% biodegradable materials."
At the moment they are available in some stores in the US, or by mail order until it appears in stores near you!